LCP
Largest Contentful Paint
16.0s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Eliminate Render-Blocking JavaScript Resources
How to optimize kybourbontrail.com
Eliminate Render-Blocking JavaScript Resources
High Impact+20 points estimated
Why It Matters
jQuery and other blocking scripts delay First Contentful Paint by 2.9 seconds, preventing users from seeing content.
How to Fix
Use Asset CleanUp Pro to defer jQuery and non-critical JavaScript until after page load. Move Google reCAPTCHA to load only on contact forms. Inline critical CSS and defer non-essential stylesheets using Autoptimize plugin settings.
0Poor
What This Score Means
A score of 30 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
838ms
Poor
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.02
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has severe performance issues with a concerning score of 30/100. The biggest problem is an enormous 5.4MB video file on the homepage that's part of an overall 11.6MB page payload, causing your First Contentful Paint to take a devastating 14.5 seconds and Largest Contentful Paint to reach 16 seconds. The site is also overwhelmed by excessive JavaScript execution (9 seconds of main thread work), render-blocking resources, and a slow server response time of 620ms. Compressing or removing the large video, optimizing images to save 246KB, and reducing unused JavaScript (808KB of waste) could dramatically improve load times and potentially boost your performance score by 40+ points.
Other Optimization Recommendations
Optimize Video and Large Resources
High Impact+25 points estimatedWhy It Matters:
The 5.4MB homepage video and 11.6MB total payload severely impact LCP (16.0s) and overall load performance.
How to Fix:
Compress the homepage video using HandBrake or similar tool to reduce from 5.4MB to under 1MB. Consider using a static image hero instead for mobile. Install WP Rocket or W3 Total Cache to enable GZIP compression and reduce the main document size from 2.1MB.
Reduce Server Response Time
Medium Impact+10 points estimatedWhy It Matters:
The 620ms server response time delays all subsequent resource loading and impacts both FCP and LCP metrics.
How to Fix:
Upgrade to a faster WordPress hosting provider or enable server-side caching. Install WP Rocket for page caching and database optimization. Consider using a CDN like Cloudflare to reduce server load and improve global response times.
Keep Your Site Fast After Optimization
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Reduce Server Response Time
The 620ms server response time delays all subsequent resource loading and impacts both FCP and LCP metrics.
Optimize Video and Large Resources
The 5.4MB homepage video and 11.6MB total payload severely impact LCP (16.0s) and overall load performance.
Compress and Convert Images
Image optimization can save 246KB and reduce LCP by 650ms with better compression and modern formats.
Optimize Critical JavaScript Execution
JavaScript execution takes 4.6 seconds and blocks the main thread for 1.8 seconds, preventing user interactions.