Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
How to optimize whycreativity.com
CSS files are blocking initial page render and delaying LCP by 200ms.
Use WordPress plugins like LiteSpeed Cache (already installed) to inline critical CSS. Defer non-critical stylesheets using media='print' onload technique. Split CSS to load above-the-fold styles first.
A score of 71 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Interaction to Next Paint
Good: < 200ms
Measures how quickly the page responds to user interactions
Cumulative Layout Shift
Good: < 0.1
Measures visual stability - how much content shifts during page load
This WordPress site has below-average performance with a score of 71/100, taking 15.5 seconds to become fully interactive. The biggest problem is excessive JavaScript execution (2.6 seconds), primarily from Google reCAPTCHA and HubSpot analytics scripts, which is blocking user interactions and slowing down the entire page. Font loading issues are also causing significant delays, with an estimated 900ms slowdown because fonts aren't set to display properly during loading. Optimizing JavaScript delivery, implementing proper font-display settings, and reducing unused code from third-party scripts could improve your score by 25+ points and dramatically enhance user experience.
Why It Matters:
Font loading delays are blocking First Contentful Paint by 900ms and causing layout shifts.
How to Fix:
Add font-display: swap to all custom fonts in your WordPress theme's CSS. Use font metric overrides to prevent layout shifts. Consider preloading critical fonts with <link rel='preload'> in your theme's header.php.
Why It Matters:
JavaScript blocks the main thread for 4.1 seconds, causing 720ms Total Blocking Time and poor interactivity.
How to Fix:
Defer reCAPTCHA loading until form interaction using async/defer attributes. Move HubSpot analytics to load after page interactive. Consider replacing heavy scripts with lighter alternatives or remove unused WordPress plugins causing script bloat.
Get AI-powered performance insights with actionable fixes in 30 seconds
More WordPress Speed Tests
JavaScript blocks the main thread for 4.1 seconds, causing 720ms Total Blocking Time and poor interactivity.
Font loading delays are blocking First Contentful Paint by 900ms and causing layout shifts.
Poor cache policies waste 112 KiB on repeat visits and custom fonts delay render by 2.5 seconds.
217 KiB of unused code is wasting bandwidth and delaying LCP by over 1 second.
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