Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
How to optimize cerasus.ro
jQuery and core JavaScript files block initial render, delaying FCP by 400ms.
Install WP Rocket or Autoptimize to defer non-critical JavaScript. Move jQuery, jquery-migrate, and hooks.min.js to load after page render using defer or async attributes. Configure your WordPress theme to load these scripts in the footer instead of header.
A score of 73 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Interaction to Next Paint
Good: < 200ms
Measures how quickly the page responds to user interactions
Cumulative Layout Shift
Good: < 0.1
Measures visual stability - how much content shifts during page load
This WordPress site has moderate performance issues with a score of 73/100, but suffers from serious loading delays that hurt user experience. The biggest problem is an extremely slow Largest Contentful Paint of 7.4 seconds, primarily caused by render-blocking JavaScript files (jQuery and related scripts) that delay initial page rendering. The site is also serving oversized images - particularly a logo that's 6x larger than needed and product images that are twice their display size - wasting 33 KiB of bandwidth. Additionally, there's 30 KiB of unused CSS being loaded, and the main banner image lacks proper priority hints, further slowing down the critical loading path.
Why It Matters:
The LCP banner image lacks priority hints, delaying the largest visual element load.
How to Fix:
Add fetchpriority='high' attribute to the banner slider image in your WordPress theme's banner template. Since the image uses CSS background-image, consider converting to an <img> tag with fetchpriority='high' for better browser optimization. Update the Slick slider configuration to prioritize the first slide image.
Why It Matters:
Oversized images waste 33KB bandwidth and slow down product section loading.
How to Fix:
Install ShortPixel or Smush to automatically resize images to match display dimensions. Configure WooCommerce to generate properly sized thumbnails (350x434px for product images, 197x79px for logos). Enable responsive image srcsets in your theme settings to serve appropriately sized images for different devices.
Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.
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More WordPress Speed Tests
Poor cache lifetimes waste 1,106 KiB on repeat visits and delay LCP by 1.1 seconds for returning users.
602 KiB of unused JavaScript and 112 KiB of unused CSS are blocking rendering and delaying LCP by 4.6 seconds.
Images are causing a 750ms LCP delay and waste 210 KiB, directly impacting your largest contentful paint performance.
Unused JavaScript is adding 1.2MB of dead code that blocks rendering and increases Total Blocking Time.