LCP
Largest Contentful Paint
12.1s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Defer Render-Blocking CSS Resources
How to optimize addsearch.com
Defer Render-Blocking CSS Resources
High Impact+15 points estimated
Why It Matters
CSS files are blocking first paint for 6.37 seconds, preventing users from seeing any content quickly.
How to Fix
Use WP Rocket or Autoptimize to inline critical CSS for above-the-fold content. Load non-critical stylesheets asynchronously using media='print' then switching to 'all' onload. Defer Elementor and custom icon fonts that aren't immediately visible.
0Needs Improvement
What This Score Means
A score of 57 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
52ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 57/100, primarily due to extremely slow loading times. The biggest problem is an excessive 12.1-second Largest Contentful Paint, caused by multiple page redirects (costing 780ms), render-blocking CSS and JavaScript resources (delaying load by over 6 seconds), and inefficient resource delivery. The site is loading 123KB of unused JavaScript and 36KB of unused CSS, while images lack proper dimensions causing layout shifts. Fixing the redirect chain, deferring non-critical resources, and optimizing image delivery could improve the score by 30+ points and dramatically enhance user experience.
Other Optimization Recommendations
Eliminate Page Redirects Immediately
High Impact+12 points estimatedWhy It Matters:
Your site redirects from addsearch.com to www.addsearch.com, delaying LCP by 780ms and wasting critical loading time.
How to Fix:
Update your WordPress Site URL and Home URL in wp-admin to use www.addsearch.com consistently. Configure your web server to serve www.addsearch.com directly without redirects. Update any hardcoded links in your theme and content to use the www version.
Remove Unused JavaScript Code
Medium Impact+8 points estimatedWhy It Matters:
123KB of unused JavaScript is unnecessarily slowing down page load and blocking the main thread.
How to Fix:
Remove or lazy-load the AddSearch UI library if not used above-the-fold. Audit Cookiebot implementation to reduce 24KB of unused code. Use WordPress plugins like Asset CleanUp to disable scripts on pages where they're not needed.
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WordPress Performance Resources
Remove Unused Divi CSS and JavaScript
52KB of unused CSS and 74KB of unused JavaScript increase page weight and slow down parsing without providing value.
Compress and Resize Hero Image
The header logo is 51KB larger than needed and wastes bandwidth while potentially delaying LCP.
Optimize Web Font Loading Strategy
Web fonts cause significant layout shifts (CLS: 0.139) and delay content rendering, directly impacting user experience.
Remove Unused Divi CSS/JavaScript
84% of your CSS (52KB) and 66% of Divi JavaScript (74KB) is unused, slowing down page load times.