LCP
Largest Contentful Paint
23.4s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Convert Images to WebP Format
How to optimize hthf.org
Convert Images to WebP Format
High Impact+25 points estimated
Why It Matters
Converting the 3 largest PNG images to WebP will save 2.1 MB and reduce LCP by 2.7 seconds.
How to Fix
Install a WebP plugin like ShortPixel or Imagify to automatically convert the Mike Moore Veterans Park image (1.3MB savings) and other PNG files. Configure your WordPress theme to serve WebP with PNG fallback. Enable lazy loading for images below the fold.
0Poor
What This Score Means
A score of 8 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
512ms
Poor
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.71
Poor
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 8/100, indicating severe issues that are significantly impacting user experience. The biggest problem is an extremely slow Largest Contentful Paint of 23.4 seconds, primarily caused by massive layout shifts from video elements and oversized, unoptimized images that could save over 2MB by converting to modern formats like WebP. The site is also bloated with unused JavaScript (1.8MB) and CSS (98KB), creating excessive main-thread blocking time of 7 seconds. Immediate priorities should be optimizing the large PNG images, fixing the video background that's causing layout shifts, and removing unused code from plugins and themes.
Other Optimization Recommendations
Fix Video Background Layout Shift
High Impact+20 points estimatedWhy It Matters:
The video background element causes a massive 0.71 CLS score, severely impacting user experience.
How to Fix:
Add explicit dimensions to the video container in your Divi theme settings. Set aspect-ratio CSS property on the .mejs-mediaelement class. Use transform: translateZ(0) to create a new stacking context and prevent layout shifts during video loading.
Reduce Unused JavaScript and CSS
Medium Impact+15 points estimatedWhy It Matters:
1.8MB of unused JavaScript and 98KB of unused CSS are blocking rendering and increasing load times.
How to Fix:
Install Asset CleanUp Pro to disable unused Formidable Pro features and Supreme Modules CSS on pages that don't need them. Configure your caching plugin to minify and combine remaining CSS/JS files. Remove unused YouTube embed scripts if videos aren't essential above the fold.
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WordPress Performance Resources
Reduce Unused JavaScript and CSS
1.8MB of unused JavaScript and 98KB of unused CSS are blocking rendering and increasing load times.
Fix Video Background Layout Shift
The video background element causes a massive 0.71 CLS score, severely impacting user experience.
Compress and Resize Hero Image
The 2.6MB artwork image is oversized for display (1863x2560 served for 623x856) and poorly compressed, causing massive LCP delays.
Optimize Server Response Time
The 700ms server response time delays all page resources and directly impacts both LCP and FCP by 600ms each.