LCP
Largest Contentful Paint
4.1s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Compress Hero Images and Banners
How to optimize callicooncoop.com
Compress Hero Images and Banners
High Impact+12 points estimated
Why It Matters
Banner images are oversized with 558KB potential savings, directly impacting LCP of 4.1 seconds.
How to Fix
Compress banner6.webp which is wasting 504KB through better compression settings. Use WordPress plugins like ShortPixel or Imagify with aggressive compression for hero banners. Implement responsive images with multiple sizes for mobile optimization.
0Needs Improvement
What This Score Means
A score of 64 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
69ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.21
Needs Improvement
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 64/100, primarily due to significant layout instability and slow interactivity. The biggest problem is an unsized logo image that's causing 15 layout shifts and a cumulative layout shift score of 0.207, making the page visually unstable as it loads. Additionally, the site takes 8.6 seconds to become fully interactive due to excessive JavaScript processing (3.4 seconds of main thread work) and render-blocking scripts. Adding proper width and height attributes to images, optimizing the large banner images (which could save 558 KB), and reducing unused JavaScript could dramatically improve both visual stability and loading speed.
Other Optimization Recommendations
Fix Image Dimensions and Layout Shifts
High Impact+25 points estimatedWhy It Matters:
Unsized images are causing 15 layout shifts with a CLS score of 0.207, severely impacting user experience.
How to Fix:
Add explicit width and height attributes to all images, especially the logo image causing major shifts. Use WordPress's responsive image attributes and CSS aspect-ratio to reserve space. Install a plugin like Smush or EWWW to automatically add dimensions during upload.
Optimize JavaScript Bundle Splitting
High Impact+18 points estimatedWhy It Matters:
Main thread is blocked for 3.4 seconds with 1+ seconds of script evaluation, delaying user interactions.
How to Fix:
Remove unused JavaScript from Swiper library (57% unused, 24KB waste). Use WP Rocket to defer non-critical scripts like carousel and animation libraries. Split large bundles and load only necessary components on initial page load.
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Optimize JavaScript Bundle Splitting
Main thread is blocked for 3.4 seconds with 1+ seconds of script evaluation, delaying user interactions.
Fix Image Dimensions and Layout Shifts
Unsized images are causing 15 layout shifts with a CLS score of 0.207, severely impacting user experience.
Compress and Modernize Images
Large unoptimized images delay LCP by 2.6 seconds and waste 3.4MB of bandwidth, especially yacht photos in the gallery.
Optimize Heavy JavaScript Execution
JavaScript execution takes 1.5 seconds blocking the main thread and preventing user interactions, severely impacting Total Blocking Time.