LCP
Largest Contentful Paint
11.5s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Compress and Resize Product Images
How to optimize dogonline.co.za
Compress and Resize Product Images
Medium Impact+12 points estimated
Why It Matters
Oversized images waste 125 KiB and delay LCP by 450ms with poor mobile experience.
How to Fix
Install ShortPixel Image Optimizer to automatically compress and resize images. Set responsive image sizes in your theme's functions.php for product galleries. Convert the logo from PNG to WebP format and create properly sized variants for mobile displays.
0Needs Improvement
What This Score Means
A score of 63 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
195ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress e-commerce site has significant performance issues with a score of 63/100. The biggest problem is excessive unused JavaScript (347 KiB) that's blocking page interactivity and causing an extremely slow Time to Interactive of 11.8 seconds. The site is loading far too many WordPress plugins and WooCommerce scripts that aren't being used, while also serving outdated JavaScript code that modern browsers don't need. Cleaning up unused JavaScript files, removing unnecessary plugins, and modernizing the codebase could improve the score by 30+ points and dramatically reduce loading times from over 11 seconds to under 4 seconds.
Other Optimization Recommendations
Remove Unused JavaScript Resources
High Impact+25 points estimatedWhy It Matters:
347 KiB of unused JavaScript is delaying LCP by 1.7 seconds and blocking user interactions.
How to Fix:
Remove or defer unused WooCommerce blocks (wc-cart-checkout-base-frontend.js saves 56KB). Use Asset CleanUp Pro to selectively load scripts only on pages that need them. Consider replacing heavy React components with lighter alternatives for product pages.
Optimize Legacy JavaScript Dependencies
High Impact+18 points estimatedWhy It Matters:
45 KiB of over-transpiled JavaScript from CookieYes is slowing FCP by 100ms and LCP by 800ms.
How to Fix:
Contact CookieYes support to request modern ES6+ builds without unnecessary polyfills. Alternatively, replace with a lighter cookie consent solution like Cookie Notice plugin. Configure your build process to target modern browsers only.
Keep Your Site Fast After Optimization
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Optimize Image Delivery
Customer review images are oversized by 809 KiB and not properly compressed, slowing LCP by 300ms.
Fix Forced Reflow Issues
JavaScript is causing 314ms of forced layout recalculations, blocking the main thread and hurting user interaction.
Remove Unused JavaScript Code
934 KiB of unused JavaScript is blocking page rendering and delaying LCP by 3.9 seconds.
Improve Image Compression and Formats
Images can be reduced by 178KB through better compression and modern formats, saving 300ms on LCP.