LCP
Largest Contentful Paint
3.8s
Needs Improvement
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Video File Caching
How to optimize rewardful.com
Webflow SiteScore: 65/100Analyzed December 2025
Optimize Video File Caching
Medium Impact+5 points estimated
Why It Matters
Large video files (6MB total) have no cache headers, forcing re-downloads on every visit and impacting LCP by 150ms.
How to Fix
In Webflow, videos are served from their CDN which should have caching enabled. Contact Webflow support to verify cache headers for your video assets. Alternatively, compress videos further using tools like HandBrake before uploading, or consider lazy-loading videos that aren't immediately visible.
0Needs Improvement
What This Score Means
A score of 65 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
198ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.01
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This Webflow site has poor performance with a score of 65/100, mainly due to slow loading caused by render-blocking resources and page redirects. The biggest issue is that CSS and JavaScript files are blocking the initial page render, delaying both First Contentful Paint (3.2s) and Largest Contentful Paint (3.8s) by about 400ms each, while a redirect from the non-www version adds another 780ms delay. The site also suffers from an enormous 17MB payload dominated by large video files that lack proper caching, and images that are oversized for their display dimensions. Fixing the redirect, optimizing render-blocking resources, and implementing proper caching could potentially improve load times by over 1 second and significantly boost the performance score.
Other Optimization Recommendations
Eliminate Render-Blocking CSS Resources
High Impact+12 points estimatedWhy It Matters:
Critical CSS is blocking page render for 420ms, directly delaying both LCP and FCP by 400ms each.
How to Fix:
In Webflow Designer, go to Site Settings > Custom Code and inline critical above-the-fold CSS in the head tag. Use rel='preload' for the main CSS file and convert it to non-blocking with media='print' onload='this.media="all"'. Consider splitting the 77KB CSS file into critical and non-critical portions.
Fix Page Redirects Chain
High Impact+8 points estimatedWhy It Matters:
The redirect from rewardful.com to www.rewardful.com adds 780ms delay to every page load.
How to Fix:
Update your domain settings in Webflow to make www.rewardful.com the primary domain. Go to Project Settings > Hosting > Domain Settings and set www as preferred. Update all internal links and canonical URLs to use the www version to prevent redirect chains.
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