Optimize Images and Video Posters

How to optimize 6a1ba49684c7cc0009a06d10..admirable.florentine.bf5b33.netlify.app

Next.js SiteScore: 65/100Analyzed May 2026Re-analyze this site

Optimize Images and Video Posters

High Impact+18 points estimated

Why It Matters

Uncompressed images waste 66 KiB and delay LCP by 450ms, especially the hero background.

How to Fix

Increase compression on your Netlify image transforms by lowering quality from q=80 to q=60-65. Use Next.js Image component with priority={true} for hero images. Replace video poster images with optimized WebP versions at 60-70% quality.

0Needs Improvement

What This Score Means

A score of 65 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.

This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.

Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.

Core Web Vitals Analysis

LCP

Largest Contentful Paint

9.5s
Poor

Good: < 2.5s

Measures how long it takes for the main content to appear on screen

INP

Interaction to Next Paint

134ms
Good

Good: < 200ms

Measures how quickly the page responds to user interactions

CLS

Cumulative Layout Shift

0.00
Good

Good: < 0.1

Measures visual stability - how much content shifts during page load

AI Performance Analysis

This Next.js site has poor performance with a score of 65/100, indicating significant user experience issues. The biggest problem is an extremely slow Largest Contentful Paint of 9.5 seconds, primarily caused by 432 KiB of unused JavaScript from Google Analytics and Tag Manager that's blocking the page load. The site is also suffering from unoptimized images (66 KiB of potential savings), legacy JavaScript polyfills that aren't needed for modern browsers (42 KiB savings), and render-blocking CSS resources. Removing unused JavaScript, optimizing image compression, and modernizing the JavaScript build process could potentially improve the performance score by 25+ points and dramatically reduce load times for users.

Other Optimization Recommendations

Remove Unused JavaScript Code

High Impact+25 points estimated

Why It Matters:

432 KiB of unused JavaScript is delaying LCP by 1.8 seconds and blocking user interactions.

How to Fix:

Use Next.js bundle analyzer to identify unused code in Google Tag Manager scripts. Implement dynamic imports for non-critical features. Configure GTM to load only essential tags on initial page load, deferring analytics until after user interaction.

Update JavaScript Build Target

Medium Impact+12 points estimated

Why It Matters:

Legacy JavaScript polyfills add 42 KiB of unnecessary code that delays LCP by 300ms.

How to Fix:

Update your Next.js browserslist config to target modern browsers (>0.5%, not dead, not op_mini all). Remove polyfills for Array.flat, Object.hasOwn, and String.trim methods. Configure Babel to use 'preset-env' with modern browser targets to eliminate unnecessary transpilation.

Keep Your Site Fast After Optimization

Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.

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