LCP
Largest Contentful Paint
14.6s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Fix LCP Image Discovery
How to optimize nike.com
Fix LCP Image Discovery
High Impact+20 points estimated
Why It Matters
The LCP image is not discoverable in the initial HTML, causing a 4-second resource load delay.
How to Fix
Move the hero image source from JavaScript-populated data attributes to the initial HTML src attribute. Add fetchpriority='high' to the LCP image element. Use Next.js Image component with priority={true} for above-the-fold images. Preload the hero image using <link rel='preload' as='image'> in the document head.
0Poor
What This Score Means
A score of 29 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
610ms
Poor
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This Nike e-commerce site built with Next.js and React has severe performance problems with a score of only 29/100. The biggest issue is excessive JavaScript blocking the main thread for over 7 seconds, causing a painfully slow Largest Contentful Paint of 14.6 seconds and making the site nearly unusable on mobile devices. The site is loading 460KB of unused JavaScript and suffering from a complex chain of network requests that could be significantly optimized. Reducing unused code, implementing proper caching (currently saving 1.2MB), and fixing the redirect from nike.com to nike.com/gb could improve the score by 40+ points and dramatically enhance the shopping experience.
Other Optimization Recommendations
Remove Unused JavaScript Code
High Impact+25 points estimatedWhy It Matters:
460 KiB of unused JavaScript is blocking the main thread for 7.3 seconds and delaying LCP by 2.4 seconds.
How to Fix:
Use webpack-bundle-analyzer to identify unused code in your bundles. Remove unnecessary polyfills for modern browsers by updating your Babel/SWC config to target ES2020+. Split code using Next.js dynamic imports for components not needed on initial load. Configure tree-shaking properly to eliminate dead code from Nike Design System components.
Eliminate Duplicate JavaScript Modules
High Impact+18 points estimatedWhy It Matters:
175 KiB of duplicated JavaScript from Nike Design System components is loaded multiple times across bundles.
How to Fix:
Configure webpack's SplitChunksPlugin to extract common modules into shared chunks. Use Next.js's built-in bundle analysis to identify duplicate dependencies. Implement a single shared bundle for Nike Design System components that can be cached across pages. Review your micro-frontend architecture to ensure shared dependencies are properly externalized.
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Related Performance Analyses
More Next.js Speed Tests
Next.js Performance Resources
Fix Element Render Delay Issue
The LCP element has a massive 2.5-second render delay, indicating JavaScript is blocking rendering of critical content.
Reduce Unused JavaScript Bundle Size
24KB of unused JavaScript is wasting network resources and delaying LCP by 150ms.
Add Explicit Image Dimensions
Missing width/height attributes on images can cause layout shifts during loading.
Remove Unused JavaScript Bundle
386 KiB of unused JavaScript delays page interactivity by 1.8 seconds.