LCP
Largest Contentful Paint
5.2s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Remove Unused JavaScript Code
How to optimize joinswitch.com
Remove Unused JavaScript Code
High Impact+8 points estimated
Why It Matters
338 KB of unused JavaScript wastes bandwidth and delays LCP by 750ms while blocking the main thread.
How to Fix
Audit Google Tag Manager configuration to remove unused tags and triggers. Implement code splitting to load TikTok and Facebook pixels only when needed. Use tree-shaking to eliminate dead code from analytics scripts, focusing on the 64KB+ waste from each major script.
0Needs Improvement
What This Score Means
A score of 76 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
202ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This website has concerning performance issues with a score of 76/100, but several critical problems are holding it back. The biggest issue is multiple redirects that are adding over 1 second of delay before the page even starts loading - the site redirects from HTTP to HTTPS and then again to add a trailing slash, wasting precious loading time. Additionally, the Largest Contentful Paint takes 5.2 seconds (should be under 2.5s) and Time to Interactive reaches nearly 12 seconds, meaning users wait far too long to actually use the page. The site is also loading 330KB of unused JavaScript from Google Analytics, TikTok Pixel, and other tracking scripts that could be optimized or deferred. Fixing the redirect chain alone could improve loading speed by over 1 second, while cleaning up the unused JavaScript and legacy code could significantly boost the overall user experience.
Other Optimization Recommendations
Eliminate Multiple Page Redirects
High Impact+12 points estimatedWhy It Matters:
Multiple redirects delay page load by 1.15 seconds, directly harming both LCP and FCP by over 1 second each.
How to Fix:
Configure your server to redirect http://joinswitch.com/landing/ directly to https://joinswitch.com/landing/ in a single hop. Update all internal links to use the final HTTPS URL format. Set up proper canonical URLs to avoid the redirect chain entirely.
Add Image Dimensions Attributes
Medium Impact+4 points estimatedWhy It Matters:
Missing width and height attributes on images cause layout shifts that hurt user experience and CLS scores.
How to Fix:
Add explicit width and height attributes to all brand logo images in the marquee section. Calculate aspect ratios for Who What Wear and Cosmopolitan logos and set dimensions in CSS. Use responsive image techniques with srcset to maintain proper sizing across devices.
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Related Performance Analyses
More Generic Speed Tests
Generic Performance Resources
Optimize Third-Party Resource Caching
Poor cache policies on external scripts force repeated downloads, slowing repeat visits by 248 KiB.
Reduce Unused JavaScript Payload
330 KiB of unused JavaScript delays LCP by 400ms and blocks the main thread for 2 seconds.
Optimize Font Loading Strategy
Font loading delays are causing 650ms delay to First Contentful Paint and creating invisible text periods.
Add Image Dimensions Attributes
Missing width and height attributes on images cause layout shifts that hurt user experience and CLS scores.