Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
How to optimize higherselvesenergy.com
Unused JavaScript wastes 371 KiB and delays LCP by 450ms, significantly impacting user experience.
Audit Google Ads and GTM implementations to remove unused code. Use Google Tag Manager's built-in tag assistant to identify unnecessary scripts. Consider lazy-loading non-critical tracking scripts after user interaction or page load completion.
A score of 84 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Interaction to Next Paint
Good: < 200ms
Measures how quickly the page responds to user interactions
Cumulative Layout Shift
Good: < 0.1
Measures visual stability - how much content shifts during page load
This website has good performance with a score of 84/100, but there are still significant optimization opportunities. The biggest issue is excessive unused JavaScript (371 KiB) from Google ads and analytics scripts, which is delaying the Time to Interactive to 7.4 seconds and could be improved by 450ms. The site is also loading too much unused CSS from Bootstrap (33 KiB wasted) and has render-blocking stylesheets that could save 150ms if optimized. Additionally, images could be better optimized by using modern formats like WebP and properly sizing them, which would save 71 KiB in download size.
Why It Matters:
Bootstrap CSS is blocking initial page render and delaying First Contentful Paint by 150ms.
How to Fix:
Inline critical above-the-fold CSS directly in the HTML head. Use media queries to defer non-critical Bootstrap components (media='print' onload='this.media="all"'). Consider using only required Bootstrap components instead of the full framework.
Why It Matters:
Missing image dimensions cause layout shifts and oversized images waste 71 KiB of bandwidth.
How to Fix:
Add explicit width and height attributes to all img elements, especially the main article image (RE2.jpg). Convert images to WebP format and implement responsive image sizing using srcset. Compress the logo from 2029x1273 to appropriate display size.
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More Generic Speed Tests
CLS score of 0.299 indicates significant content jumping, mainly from carousel and banner loading.
The LCP image has an 8.3 second resource load delay because it's not discoverable in the initial HTML.
2,134 KiB of unused JavaScript is delaying LCP by 7.95 seconds and blocking the main thread.
Missing font-display properties cause 35ms of render blocking and potential layout shifts.