LCP
Largest Contentful Paint
12.8s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Image Delivery
How to optimize keyword.com
Generic SiteScore: 39/100Analyzed December 2025
Optimize Image Delivery
Medium Impact+8 points estimated
Why It Matters
Oversized images waste 81 KiB and delay LCP by 150ms due to inefficient responsive sizing.
How to Fix
Generate properly sized responsive images using WordPress's wp_get_attachment_image_srcset(). Update the tracking tool image (773x633) to match display size (372x305). Implement lazy loading for below-the-fold images. Use WebP format with fallbacks for better compression.
0Poor
What This Score Means
A score of 39 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
308ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This website has severe performance issues with a critically low score of 39/100, indicating a very poor user experience. The biggest problem is an extremely slow Largest Contentful Paint of 12.8 seconds, primarily caused by a massive 2.5-second element render delay that prevents content from appearing quickly. The site is also heavily bloated with 740 KB of unused JavaScript (including Intercom and Google Tag Manager scripts) and oversized images that are 81 KB larger than necessary for their display dimensions. Immediate fixes should focus on optimizing the largest contentful paint element, removing or deferring unused JavaScript, and properly sizing images, which together could potentially improve the performance score by 30+ points and dramatically reduce loading times.
Other Optimization Recommendations
Fix Element Render Delay
High Impact+25 points estimatedWhy It Matters:
Element render delay of 2.5 seconds is causing your LCP to reach 12.8 seconds, severely impacting user experience.
How to Fix:
The LCP element (text paragraph) is being delayed by JavaScript execution. Move critical CSS inline for above-the-fold content. Defer or async load non-critical JavaScript including Elementor scripts that aren't needed for initial render. Consider server-side rendering for the LCP text element.
Remove Unused JavaScript Code
High Impact+18 points estimatedWhy It Matters:
740 KiB of unused JavaScript is blocking page load and delaying LCP by 900ms while consuming unnecessary bandwidth.
How to Fix:
Remove or replace Intercom chat widget if not essential (115KB unused). Audit Google Tag Manager implementation to load only necessary tracking scripts. Use code splitting for Elementor components to load only required functionality. Consider lighter alternatives to heavy third-party scripts.
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Related Performance Analyses
More Generic Speed Tests
Generic Performance Resources
Fix Redirect Chain Performance
Page redirect from zadom.hr to www.zadom.hr wastes 780ms before content loading even begins.
Remove Unused CSS and JavaScript
1MB of unused code is downloaded unnecessarily, wasting 1050ms and slowing LCP by 900ms.
Eliminate Render-Blocking CSS Resources
CSS files are blocking page rendering for 790ms, directly delaying First Contentful Paint and user experience.
Fix Forced Reflows and JavaScript
JavaScript is causing 35ms of forced reflows and 103KB of unused Google Analytics code is blocking resources.
Frequently Asked Questions
Keep Your Site Fast After Optimization
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