Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
How to optimize bloomhealthcenters.com
Large unoptimized images delay LCP by 1.4 seconds and waste 1,185 KiB of bandwidth.
Convert images to WebP/AVIF format using plugins like ShortPixel or Imagify. Resize the 768x718 clinician photo to match its 360x337 display size. Compress the 785KB banner image which accounts for the largest payload.
A score of 43 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Interaction to Next Paint
Good: < 200ms
Measures how quickly the page responds to user interactions
Cumulative Layout Shift
Good: < 0.1
Measures visual stability - how much content shifts during page load
This page has poor performance with a score of 43/100, indicating significant issues that are hurting user experience. The biggest problem is extremely slow image loading, with oversized and unoptimized images wasting 1,185 KB and delaying the Largest Contentful Paint to a painful 8.7 seconds. The site is also suffering from render-blocking CSS and JavaScript files that prevent the page from displaying quickly, adding another 2.7 seconds of delay. Converting images to modern formats like WebP, properly sizing them for their display dimensions, and removing unused CSS and JavaScript could dramatically improve performance by several seconds and boost the score significantly.
Why It Matters:
CSS files block initial page rendering and delay both LCP and FCP by 2.65 seconds.
How to Fix:
Inline critical CSS for above-the-fold content directly in HTML. Use media queries to defer non-critical CSS like print styles. Combine and minify the three main CSS files (custom.css, main.css, layout.css) into one optimized file.
Why It Matters:
Multiple web fonts loading cause 0.13 CLS score contributing to poor user experience.
How to Fix:
Add font-display: swap to Google Fonts URL parameters. Preload the most critical Poppins font variant using rel='preload'. Define fallback fonts with similar metrics to minimize layout shifts during font loading.
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More Generic Speed Tests
Your LCP element has 2.8 seconds of render delay, significantly impacting user experience.
47% of your main JavaScript bundle (28KB) is unused, wasting 150ms of load time.
Critical CSS and JavaScript files are blocking page render, delaying LCP by 600ms.
40 KiB of unused CSS is adding 300ms to both FCP and LCP load times.