LCP
Largest Contentful Paint
19.5s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Image Delivery and Format
How to optimize betweena.art
Optimize Image Delivery and Format
High Impact+25 points estimated
Why It Matters
Two large images (2.5MB total) are causing a 6.6 second LCP delay and using outdated formats.
How to Fix
Convert the banner images to WebP/AVIF format to reduce size by ~87%. Resize images to match display dimensions (310x388px instead of 1720x573px). Add fetchpriority='high' to the LCP banner image and implement responsive images with srcset.
0Needs Improvement
What This Score Means
A score of 53 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
250ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This website has poor performance with a score of 53/100, primarily due to extremely large, unoptimized images that are causing a painfully slow Largest Contentful Paint of 19.5 seconds. The biggest culprit is over 2.5MB of images that lack modern formats (WebP/AVIF) and proper compression, while also being served at much larger dimensions than displayed. Additionally, the site loads 278KB of unused JavaScript code and has excessive CSS that's blocking the initial page render. Converting images to modern formats, implementing proper image compression and responsive sizing, and removing unused code could dramatically improve load times and boost the performance score by 30+ points.
Other Optimization Recommendations
Remove Unused JavaScript Code
High Impact+18 points estimatedWhy It Matters:
278KB of unused JavaScript is blocking rendering and delaying LCP by 1.35 seconds.
How to Fix:
Analyze the main bundle (Betweena.Global.js) to remove 73% unused code through tree-shaking. Remove or defer Google Analytics script loading until after page interaction. Split bundles to load only critical JavaScript initially.
Eliminate Render Blocking Resources
High Impact+22 points estimatedWhy It Matters:
CSS files are blocking First Contentful Paint for 9.45 seconds, preventing any visual content from appearing.
How to Fix:
Inline critical CSS directly in the HTML head for above-the-fold content. Defer non-critical CSS using media='print' onload technique. Remove 100% unused Google Fonts CSS or load only required font weights asynchronously.
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Related Performance Analyses
More Generic Speed Tests
Generic Performance Resources
Optimize Logo Image Delivery
The oversized logo image wastes 97 KiB and delays LCP by 450ms while being displayed much smaller than its actual size.
Remove Unused JavaScript Code
126 KiB of unused JavaScript from Google Analytics and GTM delays LCP by 900ms and wastes bandwidth.
Eliminate Render Blocking Resources
Render blocking CSS and fonts delay LCP and FCP by 1,050ms, preventing users from seeing content immediately.
Fix Image Sizing and Compression
Award images are oversized by 441KB and lack explicit dimensions, causing layout shifts.