Optimize Image Delivery and Compression

How to optimize theclubcompany.com

Generic SiteScore: 46/100Analyzed January 2026

Optimize Image Delivery and Compression

High Impact+18 points estimated

Why It Matters

Images waste 2,141 KiB and delay LCP by 1.2 seconds, severely impacting load performance.

How to Fix

Compress the hero image (HEADER 1.webp) to reduce 322 KiB waste. Implement responsive images using srcset to serve appropriately sized images for different viewports. Use modern compression tools like Squoosh or ImageOptim to achieve 30-50% size reduction while maintaining visual quality.

0Poor

What This Score Means

A score of 46 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.

This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.

Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.

Core Web Vitals Analysis

LCP

Largest Contentful Paint

16.9s
Poor

Good: < 2.5s

Measures how long it takes for the main content to appear on screen

INP

Interaction to Next Paint

1212ms
Poor

Good: < 200ms

Measures how quickly the page responds to user interactions

CLS

Cumulative Layout Shift

0.00
Good

Good: < 0.1

Measures visual stability - how much content shifts during page load

AI Performance Analysis

The Club Company's website has poor performance with a score of 46/100, indicating significant user experience issues. The biggest problem is extremely slow JavaScript execution, particularly from cookie consent scripts that take 1.5 seconds to run and block user interactions for over 1.2 seconds. Additionally, the site's Largest Contentful Paint is a concerning 16.9 seconds, largely due to oversized images that could be compressed and properly sized to save over 2MB in downloads. Reducing unused JavaScript (especially from Google Tag Manager scripts) and optimizing the massive image files would provide the most immediate performance improvements and dramatically enhance user experience.

Other Optimization Recommendations

Remove Unused JavaScript Code

High Impact+16 points estimated

Why It Matters:

Unused JavaScript wastes 260 KiB and delays LCP by 1.8 seconds while blocking the main thread.

How to Fix:

Remove or defer unused Google Tag Manager and Analytics code that shows 36-51% waste. Use code splitting to load only essential JavaScript initially. Move tracking scripts to load after page interactive using async or defer attributes.

Add Image Dimensions for CLS

Medium Impact+8 points estimated

Why It Matters:

Missing width and height attributes on images cause layout shifts that degrade user experience.

How to Fix:

Add explicit width and height attributes to all img elements, especially the section images and footer logo. Use CSS aspect-ratio property as a fallback for responsive behavior. Reserve space for dynamically loaded content with min-height CSS properties.

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