Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
How to optimize finegrainproperty.com
The hero banner image (284KB) significantly delays LCP by 1.05 seconds and lacks modern format optimization.
Convert the hero banner to WebP/AVIF format using tools like Squoosh or ImageOptim. Implement responsive images with proper srcset for different screen sizes. Consider using a CDN with automatic image optimization like Cloudflare or ImageKit.
A score of 72 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Interaction to Next Paint
Good: < 200ms
Measures how quickly the page responds to user interactions
Cumulative Layout Shift
Good: < 0.1
Measures visual stability - how much content shifts during page load
This website has poor performance with a score of 72/100, primarily due to slow loading of the large hero banner image which takes 5.9 seconds for Largest Contentful Paint. The biggest issues are oversized images that could save 510 KiB through better compression and modern formats, plus 199 KiB of unused JavaScript from tracking scripts and cookie banners that delays page interactivity to 8.8 seconds. The site also lacks proper image caching (wasting 1,222 KiB on repeat visits) and has forced reflows causing layout shifts. Optimizing the hero image, deferring non-essential JavaScript, and implementing proper caching could improve the performance score by 25+ points and dramatically enhance user experience.
Why It Matters:
199KB of unused JavaScript (especially tracking scripts) delays page interactivity by 450ms and blocks the main thread.
How to Fix:
Audit Google Tag Manager and OneTrust cookie scripts for unused features. Implement conditional loading for tracking scripts only when needed. Use dynamic imports to load heavy scripts after initial page load. Consider replacing multiple tracking solutions with a single comprehensive tool.
Why It Matters:
Static assets have no cache headers, forcing unnecessary re-downloads and adding 3 seconds to LCP on repeat visits.
How to Fix:
Configure server to set long cache lifetimes (1 year) for images, CSS, and JS files. Add cache-control headers via .htaccess or server configuration. Implement versioning for assets to handle updates. Use a CDN to serve static assets with global edge caching.
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More Generic Speed Tests
Google Tag Manager scripts contain 139KB of unused code, slowing LCP by 600ms and wasting processing time.
17MB of video content has zero cache lifetime, forcing full re-downloads on every visit and wasting 69MB of bandwidth.
JavaScript files are blocking initial page render, delaying FCP by 750ms and preventing users from seeing content.
136KB of unused JavaScript and 63KB of unused CSS waste bandwidth and slow down page parsing.
Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.