Optimize Hero Image Compression

How to optimize finegrainproperty.com

Generic SiteScore: 72/100Analyzed January 2026

Optimize Hero Image Compression

High Impact+18 points estimated

Why It Matters

The hero banner image (284KB) significantly delays LCP by 1.05 seconds and lacks modern format optimization.

How to Fix

Convert the hero banner to WebP/AVIF format using tools like Squoosh or ImageOptim. Implement responsive images with proper srcset for different screen sizes. Consider using a CDN with automatic image optimization like Cloudflare or ImageKit.

0Needs Improvement

What This Score Means

A score of 72 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.

This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.

Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.

Core Web Vitals Analysis

LCP

Largest Contentful Paint

5.9s
Poor

Good: < 2.5s

Measures how long it takes for the main content to appear on screen

INP

Interaction to Next Paint

161ms
Good

Good: < 200ms

Measures how quickly the page responds to user interactions

CLS

Cumulative Layout Shift

0.01
Good

Good: < 0.1

Measures visual stability - how much content shifts during page load

AI Performance Analysis

This website has poor performance with a score of 72/100, primarily due to slow loading of the large hero banner image which takes 5.9 seconds for Largest Contentful Paint. The biggest issues are oversized images that could save 510 KiB through better compression and modern formats, plus 199 KiB of unused JavaScript from tracking scripts and cookie banners that delays page interactivity to 8.8 seconds. The site also lacks proper image caching (wasting 1,222 KiB on repeat visits) and has forced reflows causing layout shifts. Optimizing the hero image, deferring non-essential JavaScript, and implementing proper caching could improve the performance score by 25+ points and dramatically enhance user experience.

Other Optimization Recommendations

Remove Unused JavaScript Code

High Impact+15 points estimated

Why It Matters:

199KB of unused JavaScript (especially tracking scripts) delays page interactivity by 450ms and blocks the main thread.

How to Fix:

Audit Google Tag Manager and OneTrust cookie scripts for unused features. Implement conditional loading for tracking scripts only when needed. Use dynamic imports to load heavy scripts after initial page load. Consider replacing multiple tracking solutions with a single comprehensive tool.

Implement Browser Caching Strategy

Medium Impact+12 points estimated

Why It Matters:

Static assets have no cache headers, forcing unnecessary re-downloads and adding 3 seconds to LCP on repeat visits.

How to Fix:

Configure server to set long cache lifetimes (1 year) for images, CSS, and JS files. Add cache-control headers via .htaccess or server configuration. Implement versioning for assets to handle updates. Use a CDN to serve static assets with global edge caching.

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Keep Your Site Fast After Optimization

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