Optimize Font Loading and LCP Image

How to optimize zifornd.com

Generic SiteScore: 73/100Analyzed February 2026

Optimize Font Loading and LCP Image

Medium Impact+8 points estimated

Why It Matters

Multiple font files in the critical path create network dependency chains delaying LCP to 4.7 seconds.

How to Fix

Add fetchpriority='high' to your LCP image as recommended in the audit. Preload critical fonts (TT-Commons-Bold, TT-Commons-Regular) using <link rel='preload'>. Use font-display: swap to prevent invisible text during font loading. Consider reducing the number of font variants loaded initially.

0Needs Improvement

What This Score Means

A score of 73 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.

This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.

Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.

Core Web Vitals Analysis

LCP

Largest Contentful Paint

4.7s
Poor

Good: < 2.5s

Measures how long it takes for the main content to appear on screen

INP

Interaction to Next Paint

133ms
Good

Good: < 200ms

Measures how quickly the page responds to user interactions

CLS

Cumulative Layout Shift

0.05
Good

Good: < 0.1

Measures visual stability - how much content shifts during page load

AI Performance Analysis

This website has below-average performance with a score of 73/100, primarily due to severe interactivity issues that take 13.4 seconds for the page to become fully responsive to user clicks. The biggest problems are excessive JavaScript execution (1.6 seconds of processing time) and forced reflows that cause the browser to repeatedly recalculate page layouts, creating a frustrating user experience. The site is also bloated with 380 KiB of unused JavaScript code and 92 KiB of unused CSS, particularly from Google Analytics and cookie consent scripts. Reducing JavaScript payloads, eliminating unused code, and optimizing the main thread work could dramatically improve performance and cut loading times by several seconds.

Other Optimization Recommendations

Eliminate Forced Reflows and Layout Thrashing

High Impact+15 points estimated

Why It Matters:

Forced reflows are causing 141ms of blocking time and significantly delaying interactivity with a TTI of 13.4 seconds.

How to Fix:

Batch DOM reads and writes to avoid layout thrashing. Move geometric property queries (offsetWidth, getBoundingClientRect) outside of loops. Consider replacing the 3D flipbook plugin which is causing 33ms of reflow time. Use CSS transforms instead of changing layout properties for animations.

Reduce Unused JavaScript and CSS

High Impact+12 points estimated

Why It Matters:

380KB of unused JavaScript and 92KB of unused CSS are bloating your bundle and slowing down parsing with 1.6s execution time.

How to Fix:

Remove unused Google Tag Manager scripts or load them conditionally. Use CSS purging tools like PurgeCSS to eliminate unused styles from your combined stylesheets. Consider code splitting for your Elementor and jQuery dependencies to only load what's needed per page.

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Generic Performance Resources

Remove Unused JavaScript Code

Google Tag Manager scripts contain 139KB of unused code, slowing LCP by 600ms and wasting processing time.

Optimize Video File Caching

17MB of video content has zero cache lifetime, forcing full re-downloads on every visit and wasting 69MB of bandwidth.

Defer Render-Blocking JavaScript

JavaScript files are blocking initial page render, delaying FCP by 750ms and preventing users from seeing content.

Remove Unused CSS and JavaScript

136KB of unused JavaScript and 63KB of unused CSS waste bandwidth and slow down page parsing.

Frequently Asked Questions

Keep Your Site Fast After Optimization

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