Optimize and Convert Images to WebP

How to optimize kontextplan.ch

Generic SiteScore: 25/100Analyzed January 2026

Optimize and Convert Images to WebP

High Impact+25 points estimated

Why It Matters

Images waste 1,119 KiB and delay LCP by 1.95 seconds, significantly impacting page load performance.

How to Fix

Convert all JPEG/PNG images to WebP format using tools like Squoosh or ImageOptim for 60-80% size reduction. Implement proper responsive images with correct dimensions - your main image is served at 683x887 but displayed at 340x510. Use picture elements with WebP fallbacks for older browsers. Enable browser caching for images with long cache headers.

0Poor

What This Score Means

A score of 25 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.

This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.

Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.

Core Web Vitals Analysis

LCP

Largest Contentful Paint

15.2s
Poor

Good: < 2.5s

Measures how long it takes for the main content to appear on screen

INP

Interaction to Next Paint

718ms
Poor

Good: < 200ms

Measures how quickly the page responds to user interactions

CLS

Cumulative Layout Shift

0.00
Good

Good: < 0.1

Measures visual stability - how much content shifts during page load

AI Performance Analysis

This website has severe performance problems with a critically low score of 25/100. The biggest issue is massively oversized and unoptimized images that are wasting over 1,100 KiB of data and causing the Largest Contentful Paint to take a devastating 15.2 seconds - images are being served at twice their display size and in outdated formats instead of modern WebP/AVIF. Additionally, the site loads 565 KiB of unused JavaScript (including a heavy Spline 3D viewer) and has zero cache lifetimes on images, meaning returning visitors get no performance benefit. Fixing image optimization alone could improve load times by nearly 2 seconds and dramatically boost the user experience.

Other Optimization Recommendations

Remove Unused JavaScript and Optimize Loading

High Impact+20 points estimated

Why It Matters:

578 KiB of unused JavaScript blocks rendering for 3.15 seconds and creates massive main thread work.

How to Fix:

Remove or lazy-load the Spline 3D viewer (382 KiB unused) if not critical above-the-fold. Split your app.js bundle and load only essential code initially. Move Google Analytics to load after page interaction using partytown or similar worker-based solution. Implement code splitting to reduce initial bundle size.

Fix LCP Element Discovery and Preconnect

High Impact+15 points estimated

Why It Matters:

LCP element isn't discoverable in HTML and missing preconnect hints delay critical resource loading.

How to Fix:

Add fetchpriority='high' to your LCP image element and ensure it's not lazy-loaded. Add preconnect hints to critical origins: <link rel='preconnect' href='https://prod.spline.design'>. Make your hero background image discoverable in initial HTML rather than loaded via JavaScript. Consider inlining critical CSS to reduce render-blocking time.

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Keep Your Site Fast After Optimization

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