Implement Hero Image Optimization

How to optimize life360.com

Generic SiteScore: 33/100Analyzed January 2026

Implement Hero Image Optimization

High Impact+15 points estimated

Why It Matters

The LCP hero image takes 21.6 seconds to load due to poor compression and oversized dimensions.

How to Fix

Compress the hero image using tools like ImageOptim to reduce 122KB of unnecessary data. Implement responsive images with srcset for mobile vs desktop versions. Add preload hint for the hero image in the document head with fetchpriority='high'.

0Poor

What This Score Means

A score of 33 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.

This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.

Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.

Core Web Vitals Analysis

LCP

Largest Contentful Paint

21.6s
Poor

Good: < 2.5s

Measures how long it takes for the main content to appear on screen

INP

Interaction to Next Paint

762ms
Poor

Good: < 200ms

Measures how quickly the page responds to user interactions

CLS

Cumulative Layout Shift

0.00
Good

Good: < 0.1

Measures visual stability - how much content shifts during page load

AI Performance Analysis

This website has very poor performance with a score of 33/100, indicating serious speed issues that are hurting user experience. The biggest problem is excessive JavaScript blocking the main thread, taking 2.6 seconds to execute and causing a massive 1.3-second delay in user interactions. The site is also plagued by 750ms of redirect delays and uses 79KB of outdated JavaScript polyfills that modern browsers don't need. To fix this, prioritize reducing JavaScript execution time by code splitting, eliminate the redirect chain, remove legacy JavaScript transforms, and optimize the 889KB of unused JavaScript that's unnecessarily downloaded.

Other Optimization Recommendations

Eliminate Critical Request Redirects

High Impact+25 points estimated

Why It Matters:

Page redirects add 750ms delay before any content can load, severely impacting all Core Web Vitals.

How to Fix:

Update all internal links and canonical URLs to point directly to https://www.life360.com/en-be instead of the root domain. Configure server to serve the correct page without redirects. Update any marketing campaigns or external links to use the final URL.

Optimize JavaScript Bundle Size

High Impact+20 points estimated

Why It Matters:

889KB of unused JavaScript delays LCP by 4.3 seconds and blocks user interactions for 1.3 seconds.

How to Fix:

Implement code splitting in Next.js using dynamic imports for non-critical components. Remove or lazy-load Google Tag Manager scripts until after page load. Audit the _app bundle for unused dependencies and externalize large libraries like analytics.

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Keep Your Site Fast After Optimization

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