LCP
Largest Contentful Paint
14.9s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Fix Forced Layout Reflows
How to optimize zifornd.com
Generic SiteScore: 57/100Analyzed February 2026
Fix Forced Layout Reflows
High Impact+20 points estimated
Why It Matters
JavaScript is causing 102ms of forced reflows, blocking the main thread and delaying interactivity.
How to Fix
Optimize jQuery DOM queries in your main.js file to batch style reads/writes. Replace synchronous style calculations in the 3D flipbook plugin with async alternatives. Use CSS transforms instead of changing geometric properties in JavaScript animations.
0Needs Improvement
What This Score Means
A score of 57 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
90ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.02
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This website has poor performance with a score of 57/100, indicating significant issues that are hurting user experience. The biggest problem is an extremely slow Largest Contentful Paint of 14.9 seconds, which means users wait nearly 15 seconds to see the main content load. The site is wasted by 384 KB of unused JavaScript (mostly from Google Analytics and tracking scripts) and 64 KB of unused CSS that could be removed or deferred. Additionally, there are serious caching issues with video files being downloaded multiple times without proper cache headers, and the site suffers from forced reflows that cause layout jumping. Addressing these JavaScript and CSS optimizations alone could save over 1.8 seconds in load time and dramatically improve the user experience.
Other Optimization Recommendations
Remove Unused JavaScript and CSS
High Impact+25 points estimatedWhy It Matters:
Unused code is adding 457 KiB of unnecessary downloads and 1.95 seconds to your LCP time.
How to Fix:
Remove unused plugins like 3d-flipbook-dflip and dashicons CSS that show 100% waste. Use Asset CleanUp Pro to disable unused scripts per page. Audit Google Tag Manager implementation to remove duplicate tracking codes (3 GTM scripts detected).
Implement Proper Resource Caching
Medium Impact+15 points estimatedWhy It Matters:
Critical resources like your homepage video have zero cache lifetime, forcing 77MB of re-downloads on repeat visits.
How to Fix:
Configure CloudFlare or your CDN to set 1-year cache headers for static assets. Add preconnect hints for cdn.zifornd.com to save 308ms on LCP. Enable browser caching for fonts and images with Cache-Control headers.
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Related Performance Analyses
More Generic Speed Tests
Generic Performance Resources
Remove Unused JavaScript Code
Google Tag Manager scripts contain 139KB of unused code, slowing LCP by 600ms and wasting processing time.
Optimize Video File Caching
17MB of video content has zero cache lifetime, forcing full re-downloads on every visit and wasting 69MB of bandwidth.
Defer Render-Blocking JavaScript
JavaScript files are blocking initial page render, delaying FCP by 750ms and preventing users from seeing content.
Remove Unused CSS and JavaScript
136KB of unused JavaScript and 63KB of unused CSS waste bandwidth and slow down page parsing.
Frequently Asked Questions
Keep Your Site Fast After Optimization
Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.
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