LCP
Largest Contentful Paint
4.5s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Eliminate Render Blocking CSS/Fonts
How to optimize northmultimedia.com
Generic SiteScore: 79/100Analyzed February 2026
Eliminate Render Blocking CSS/Fonts
High Impact+25 points estimated
Why It Matters
Blocking resources delay LCP and FCP by 1,610ms, preventing users from seeing content quickly.
How to Fix
Inline critical CSS directly in the HTML head section. Add preload hints for the Raleway font: <link rel="preload" href="fonts.googleapis.com/css2?family=Raleway..." as="style">. Move non-critical CSS to load asynchronously using media="print" onload="this.media='all'" technique.
0Needs Improvement
What This Score Means
A score of 79 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
16ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This website has decent performance with a score of 79/100, but has significant room for improvement in loading speed. The biggest issue is render-blocking resources (CSS and Google Fonts) that are delaying the page from displaying content, causing a slow Largest Contentful Paint of 4.5 seconds and potentially saving 1.6 seconds if fixed. Additionally, oversized images are wasting 638 KB of bandwidth - they're being served at much higher resolutions than needed for their display size. Fixing these render-blocking resources and properly sizing images could substantially improve the user experience and boost the performance score into the 90s.
Other Optimization Recommendations
Optimize and Resize Client Images
High Impact+18 points estimatedWhy It Matters:
Oversized images waste 638KB of bandwidth and delay LCP by 200ms with unnecessary downloads.
How to Fix:
Resize client logo images to match display dimensions (144px width). Use responsive images with srcset for different screen sizes. Compress WebP images further using tools like Squoosh or ImageOptim to reduce file sizes by 60-80%.
Add Image Dimensions for CLS
Medium Impact+8 points estimatedWhy It Matters:
Missing width/height attributes cause layout shifts as images load, harming user experience.
How to Fix:
Add explicit width and height attributes to all client logo images: <img width="144" height="81" src="..." alt="...">. Use CSS aspect-ratio property as fallback. Reserve space with CSS min-height on image containers to prevent layout jumps.
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Related Performance Analyses
More Generic Speed Tests
Generic Performance Resources
Remove Unused JavaScript Code
Google Tag Manager scripts contain 139KB of unused code, slowing LCP by 600ms and wasting processing time.
Optimize Video File Caching
17MB of video content has zero cache lifetime, forcing full re-downloads on every visit and wasting 69MB of bandwidth.
Defer Render-Blocking JavaScript
JavaScript files are blocking initial page render, delaying FCP by 750ms and preventing users from seeing content.
Remove Unused CSS and JavaScript
136KB of unused JavaScript and 63KB of unused CSS waste bandwidth and slow down page parsing.
Frequently Asked Questions
Keep Your Site Fast After Optimization
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