LCP
Largest Contentful Paint
4.2s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Eliminate Redirect Chain
How to optimize google.com
Generic SiteScore: 81/100Analyzed February 2026
Eliminate Redirect Chain
High Impact+8 points estimated
Why It Matters
The redirect from google.com to www.google.com adds 780ms delay to both LCP and FCP.
How to Fix
Configure server to serve content directly from the canonical URL without redirects. Update all internal links and canonical tags to point to https://www.google.com/. Set up proper 301 redirects only when absolutely necessary for SEO.
0Needs Improvement
What This Score Means
A score of 81 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
55ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This Google homepage has good performance with a score of 81/100, but there are still significant opportunities for improvement. The biggest issue is a problematic redirect that's adding 780ms of unnecessary delay to both First Contentful Paint (2.9s) and Largest Contentful Paint (4.2s) - users are waiting nearly a second longer than needed before seeing any content. The large Alpine skiing doodle GIF could save 181KB by converting to a modern video format and properly sizing the image, which would further improve loading times. Fixing the redirect alone could boost the performance score substantially and provide a much faster user experience.
Other Optimization Recommendations
Optimize LCP Image Format and Size
High Impact+12 points estimatedWhy It Matters:
The 252KB GIF logo delays LCP by 900ms and wastes 181KB of bandwidth.
How to Fix:
Convert the animated Alpine skiing GIF to an MP4 or WebM video format to reduce size by ~144KB. Resize the image from 500x200 to 392x157 to match display dimensions. Add fetchpriority='high' attribute to the logo image element to prioritize loading.
Add Explicit Image Dimensions
Medium Impact+5 points estimatedWhy It Matters:
Images without width/height attributes cause layout shifts and hurt CLS scores.
How to Fix:
Add width='392' height='157' attributes to the Alpine skiing logo image. Add width='24' height='24' to the Google icon SVG. Use CSS aspect-ratio property as fallback for responsive behavior while preventing layout shifts.
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Related Performance Analyses
More Generic Speed Tests
Generic Performance Resources
Remove Unused JavaScript Code
Google Tag Manager scripts contain 139KB of unused code, slowing LCP by 600ms and wasting processing time.
Optimize Video File Caching
17MB of video content has zero cache lifetime, forcing full re-downloads on every visit and wasting 69MB of bandwidth.
Defer Render-Blocking JavaScript
JavaScript files are blocking initial page render, delaying FCP by 750ms and preventing users from seeing content.
Remove Unused CSS and JavaScript
136KB of unused JavaScript and 63KB of unused CSS waste bandwidth and slow down page parsing.
Frequently Asked Questions
Keep Your Site Fast After Optimization
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