Eliminate Page Redirect Chain

How to optimize upgrad.com

Generic SiteScore: 29/100Analyzed March 2026Re-analyze this site

Eliminate Page Redirect Chain

Medium Impact+8 points estimated

Why It Matters

Multiple redirects add 800ms delay before the page even starts loading, slowing FCP and LCP.

How to Fix

Update all internal links to point directly to https://www.upgrad.com/us/. Configure server to serve the US version directly without redirects. Update canonical URLs and sitemap references to the final destination.

0Poor

What This Score Means

A score of 29 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.

This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.

Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.

Core Web Vitals Analysis

LCP

Largest Contentful Paint

48.4s
Poor

Good: < 2.5s

Measures how long it takes for the main content to appear on screen

INP

Interaction to Next Paint

362ms
Needs Improvement

Good: < 200ms

Measures how quickly the page responds to user interactions

CLS

Cumulative Layout Shift

0.02
Good

Good: < 0.1

Measures visual stability - how much content shifts during page load

AI Performance Analysis

This UpGrad website has severe performance problems with a critically low score of 29/100. The biggest issue is extremely slow interactivity - it takes nearly 57 seconds for the page to become fully interactive, which is unacceptable for users. The site is being crushed by oversized, unoptimized images (saving 4.3MB is possible), excessive JavaScript execution (7.8 seconds of blocking), and a redirect chain that adds nearly a second of delay. Immediate priorities should be compressing and properly sizing images, reducing JavaScript payloads, and fixing the redirect from the root domain to dramatically improve user experience.

Other Optimization Recommendations

Optimize Critical Image Delivery

High Impact+25 points estimated

Why It Matters:

Large, unoptimized images are causing a 48.4s LCP and wasting 4.3MB of bandwidth.

How to Fix:

Compress hero images using modern formats like WebP with 80% quality. Resize images to match display dimensions (661x411 instead of 1270x790). Implement responsive images with srcset for different screen sizes. Use CDN with automatic optimization.

Reduce JavaScript Execution Blocking

High Impact+20 points estimated

Why It Matters:

JavaScript execution is blocking the main thread for 7.8 seconds, causing a 2.6s Total Blocking Time.

How to Fix:

Code split JavaScript bundles to defer non-critical functionality. Remove unused JavaScript from Facebook Pixel and HubSpot forms (830KB savings available). Implement dynamic imports for chat widgets and analytics. Use web workers for heavy computations.

Keep Your Site Fast After Optimization

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